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UID:55e62f5c3ae64
DTSTAMP;TZID=UTC:20230528T222817Z
DTSTART;TZID=UTC:20190318T190000ZZ
SEQUENCE:0
TRANSP:OPAQUE
DTEND;TZID=UTC:20190318T200000ZZ
LOCATION:Cafe Coyote
SUMMARY:Invitation to join SDTA, Brand USA Alipay Launch Promotion 3/18/19
DESCRIPTION:The SDTA has entered into an exciting promotion with Brand USA and Alipay to help attract more Chinese visitors to the destination, and you’re invited to participate on March 18th from 3:00pm-4:00pm.
\nIn 2018, 3.2 million Chinese visited the US and spent approximately $8.8 billion, and that number is expected to grow in 2019.
\nThis opportunity partners the SDTA with Brand USA, Visit California, San Francisco Travel and Alipay. Alipay is China’s largest mobile wallet with nearly a billion active users. 
\nAlipay is creating an Ambassador program to allow Chinese visitors to have a seamless, cashless experience while in the US. We are incredibly excited that San Diego has been selected along with San Francisco as the two initial launch markets.
\nIn order to activate this groundbreaking opportunity, we need Members to consider adding Alipay as an accepted payment method at their venues. Once we activate San Diego businesses on the Alipay platform, the SDTA team will create San Diego itineraries to promote to Chinese visitors.
\nYou are invited to a brief one-hour presentation to learn more about Alipay, ask questions and hopefully join this new initiative. Because Alipay is tied to your point of sale system, we highly encourage you to bring the decision-maker from your organization to expedite the process.
\nThe program will culminate in a marketing campaign to drive summer visitation with the option to include a fall activation as well.
\nBenefit for San Diego
\n·     - Coordinated promotional campaigns from Alipay, Brand USA, Visit California, SDTA and San Francisco Travel featuring our destination.
\n·     - Increase in Chinese travelers, an important market the SDTA has been targeting.
\n·     - Increased length of stay by offering Chinese visitors more activities to participate in during their trip
\nBenefit for Members
\n·     - Make your business more prepared for Chinese customers
\n·     - Opportunity to be featured in San Diego itineraries promoted to Alipay users
\n·     - Alipay discover platform allows businesses to reach consumers directly in-app
\n·     - No merchant chargebacks
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